High-Tech Meets High Fashion: Designer Phones
When fashion designers lend their skills to technology, we take interest. And when said fashion designer is none other than Giorgio Armani, we do research.
Armani–he of the celeb-filled entourage and one of the largest privately owned fashion companies in the world–has completed his third phone for Samsung. Calling it “functional” yet “elegant”, Armani said: “I simply aim to create a Smartphone which is not only an elegant tool but also functional and useful, perfect for today’s managers.” The phone is bronze–perfect, says Armani, for coordinating with his suits.
Other designers and fashionistas have joined the high-tech meets high-fashion trend. Prada joined forces with LG in 2007, and Betsey Johnson, Anna Sui, Diane von Furstenberg and Versace have all worked with Samsung.
Others, such as Ralph Lauren, Tommy Hilfiger and Donna Karan, are turning their craft into iPhone applications.
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