It’s all going down, all over the fashion news scene. The furor over Ungaro’s initial appointment of scandal-loving Lindsay Lohan to position of artistic advisor was huge. Even fashion industry insiders who initially refused to comment couldn’t hold their tongue, blurting that, “it must be a publicity stunt.” (Sorry, we can’t reveal who said that.) The brand’s president, Mounir Moufarrige, essentially agreed; when asked about the decision to have Lohan sign up, he explained that “It’s the clothes that talk. People are interested, and our business is to sell.”
So people are interested–witness the backstage media scrum and TV cameras at the Paris Spring 2010 show. But will the people buy? Sources say the Ungaro shops are busier than ever. But Lohan’s recent collection, a tandem design effort beside Ungaro designer Estrella Arch, horrified fashion critics. Leggings paired with bra tops and heart-shaped nipple pasties might work on Rihanna and Lady Gaga, but critics were unimpressed. Initially saying the experience was “a fairy tale”, Lohan quickly changed her tune once the reviews were out, blaming “coming in so late and not having that much time to do a whole collection.”
The best that can be said: at least they tried.
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Lohan: artistic advisor or publicity stunt?
